To use just three words to sum up Keith Mayo then ‘fanatical sports fan’ would fit the bill.

He has held a lifelong passion, particularly for boxing and football, but give him the chance to be present at any major sporting occasion and he will jump at the opportunity.

A successful businessman – his entrepreneurial skills have been evident both in the UK and overseas – he has applied those talents in promoting sporting events.

Having brought professional boxing back to Wiltshire after a gap of 15 years, the next Swindon bill saw him join forces with Frank Warren with Nathan Cleverly’s defence of his Commonwealth light heavyweight title as the main event – the night’s boxing was also televised.

The next step was to establish a base for the boxers to train and in, due course, the doors of the Horseshoe gym were opened in Greenbridge.